Why "Kolaver di" is such a BIG HIT??? :)

Why This Kolaveri Di (Tamil: வொய் திஸ் கொலவெறி டி is a song from the soundtrack of the upcoming Tamil film 3, which is due to be released in 2012. The soundtrack and background score is composed by Anirudh Ravichander. This song was officially released on 16th November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (Tamil–English) lyrics.Soon, the song became the most searched YouTube video in India.

Tamil actor-singer Dhanush says he is overwhelmed by the response to his song 'Kolaveri di', which has become a rage online, attracting fans like Amitabh Bachchan.

The Tanglish (Tamil and English) song, a funny take on a heartbreak, is from the Dhanush's upcoming Tamil movie '3'. It has already become a craze on internet with over 14 lakh views on YouTube.

"I am overwhelmed by the response. When we were recording the song, we never thought it would become such a rage. We didn't have any plans, any marketing strategy to make the song a hit. It just happened. My voice is full of mistakes and that's why it suits the song. I guess that worked for the song because it can be easily hummed," Dhanush told PTI over phone from Chennai. 

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